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Gastronomy as a marketing tool: Ascertaining the potential for Thailand to incorporate its culinary resources into its branding strategy - Softcover
Currently, destinations are finding themselves in a position where they have to compete for the spending of tourists. Specific branding strategies, where emphasis is put on a destination's strengths, are an effective way to stand out from the crowd. Thailand is a country where food and food experiences are of high value, not only to the local population, but also for tourists. Therefore, I wanted to research the extent to which Thailand could exploit its culinary reputation as a motivation for travel, in order to optimize their branding strategy. This book can function as a tool in gaining new insights for people working or studying in the field of marketing, but could be of assistance in the tourism and culinary industry as well.
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About the Author:
Around February 2009 I started with what would be the largest, most interesting and final project I would have to complete for my study in International Tourism Management and Consultancy at the NHTV; my thesis. Since food and travelling are my key passions, I have enjoyed writing this paper and simultaneously learned more on the branding concept.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2011
- ISBN 10 3844395776
- ISBN 13 9783844395778
- BindingPaperback
- Number of pages84
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Gastronomy as a marketing tool: Ascertaining the potential for Thailand to incorporate its culinary resources into its branding strategy
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Gastronomy as a Marketing Tool
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Currently, destinations are finding themselves in a position where they have to compete for the spending of tourists. Specific branding strategies, where emphasis is put on a destination's strengths, are an effective way to stand out from the crowd. Thailand is a country where food and food experiences are of high value, not only to the local population, but also for tourists. Therefore, I wanted to research the extent to which Thailand could exploit its culinary reputation as a motivation for travel, in order to optimize their branding strategy. This book can function as a tool in gaining new insights for people working or studying in the field of marketing, but could be of assistance in the tourism and culinary industry as well. 84 pp. Englisch. Seller Inventory # 9783844395778
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Gastronomy as a marketing tool Ascertaining the potential for Thailand to incorporate its culinary resources into its branding strategy
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Gastronomy as a marketing tool : Ascertaining the potential for Thailand to incorporate its culinary resources into its branding strategy
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Currently, destinations are finding themselves in a position where they have to compete for the spending of tourists. Specific branding strategies, where emphasis is put on a destination's strengths, are an effective way to stand out from the crowd. Thailand is a country where food and food experiences are of high value, not only to the local population, but also for tourists. Therefore, I wanted to research the extent to which Thailand could exploit its culinary reputation as a motivation for travel, in order to optimize their branding strategy. This book can function as a tool in gaining new insights for people working or studying in the field of marketing, but could be of assistance in the tourism and culinary industry as well. Seller Inventory # 9783844395778
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Gastronomy as a marketing tool Ascertaining the potential for Thailand to incorporate its culinary resources into its branding strategy
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Verheijen AngeliqueAround February 2009 I started with what would be the largest, most interesting and final project I would have to complete for my study in International Tourism Management and Consultancy at the NHTV my thesis. Si. Seller Inventory # 5477050
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