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Consumer buying behaviour for white goods: Understanding Households Buying Behaviour For White Goods - Softcover
With the growing complexity and importance of understanding consumer behaviour the need to provide specific approaches to marketers have increased considerable more so when products like colour televisions, home theatres, microwave ovens, refrigerators, washing machines, vacuum cleaners and food processor/juicer mixers offers different variety. Several new products have entered into product categories like entertainment, preservatives and cleaning under white goods industry, but still the basic questions remain unanswered as to what factors influences consumer perception / preference, status symbols / proportion of income spent and factors that motivates consumer brand switching. This book, therefore, provides insights into the all the major aspects of consumer buying behavior namely influence of advertising and sales promotion, and level of involvement on households buying behaviour. The analysis should help shed some light on creative aspect of advertising, launch of new technological products and in segmenting the markets and should be especially useful to professionals in Communications and Marketing fields, or anyone else who is interested to study consumer buying behaviour.
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About the Author:
Dr. Govind B Dave, MBA (Marketing & Entrepreneurship) from University of Madras, Completed Ph.D. in Management from S.P.Univ., Gujarat, and FDPM from IIM-A. Total work experience of thirteen years. Asst. Professor at Indukaka Ipcowala Institute of Management, Constituent of Charotar University of Science and Technology, Changa, Gujarat, India.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2012
- ISBN 10 3845436247
- ISBN 13 9783845436241
- BindingPaperback
- Number of pages396
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Consumer buying behaviour for white goods: Understanding Households Buying Behaviour For White Goods
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Consumer Buying Behaviour for White Goods
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -With the growing complexity and importance of understanding consumer behaviour the need to provide specific approaches to marketers have increased considerable more so when products like colour televisions, home theatres, microwave ovens, refrigerators, washing machines, vacuum cleaners and food processor/juicer mixers offers different variety. Several new products have entered into product categories like entertainment, preservatives and cleaning under white goods industry, but still the basic questions remain unanswered as to what factors influences consumer perception / preference, status symbols / proportion of income spent and factors that motivates consumer brand switching. This book, therefore, provides insights into the all the major aspects of consumer buying behavior namely influence of advertising and sales promotion, and level of involvement on households buying behaviour. The analysis should help shed some light on creative aspect of advertising, launch of new technological products and in segmenting the markets and should be especially useful to professionals in Communications and Marketing fields, or anyone else who is interested to study consumer buying behaviour. 396 pp. Englisch. Seller Inventory # 9783845436241
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Consumer buying behaviour for white goods
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Dave GovindDr. Govind B Dave, MBA (Marketing & Entrepreneurship) from University of Madras, Completed Ph.D. in Management from S.P.Univ., Gujarat, and FDPM from IIM-A. Total work experience of thirteen years. Asst. Professor at Induk. Seller Inventory # 5482480
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Consumer buying behaviour for white goods : Understanding Households Buying Behaviour For White Goods
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ISBN 13: 9783845436241
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - With the growing complexity and importance of understanding consumer behaviour the need to provide specific approaches to marketers have increased considerable more so when products like colour televisions, home theatres, microwave ovens, refrigerators, washing machines, vacuum cleaners and food processor/juicer mixers offers different variety. Several new products have entered into product categories like entertainment, preservatives and cleaning under white goods industry, but still the basic questions remain unanswered as to what factors influences consumer perception / preference, status symbols / proportion of income spent and factors that motivates consumer brand switching. This book, therefore, provides insights into the all the major aspects of consumer buying behavior namely influence of advertising and sales promotion, and level of involvement on households buying behaviour. The analysis should help shed some light on creative aspect of advertising, launch of new technological products and in segmenting the markets and should be especially useful to professionals in Communications and Marketing fields, or anyone else who is interested to study consumer buying behaviour. Seller Inventory # 9783845436241
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Consumer buying behaviour for white goods Understanding Households Buying Behaviour For White Goods
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(2012)
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ISBN 13: 9783845436241
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