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RELATIONSHIP MARKETING : Concepts, Theories and Cases-PHI-BISWAS, SUPRIYA-2014-EDN-2
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About the Author:
Supriya Biswas is Professor, Marketing and IT, NSHM Business School, Kolkata, India. Formerly he was Deputy General Manager (Pre Sales) CMC Ltd, and has also served as a Guest Faculty, Marketing, in the Indian Institute of Social Welfare and Business Management (IISWBM), Kolkata, India. Dr. Biswas has published many papers in reputed journals on marketing and advertising.
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- PublisherPHI Learning
- Publication date2014
- ISBN 10 8120348753
- ISBN 13 9788120348752
- BindingPaperback
- Edition number2
- Number of pages480
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RELATIONSHIP MARKETING 2ND ED
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PHI Learning
(2014)
ISBN 10: 8120348753
ISBN 13: 9788120348752
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Book Description Paperback. Condition: Brand New. 2nd edition. 480 pages. 9.29x6.30x0.87 inches. In Stock. Seller Inventory # __8120348753
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Relationship Marketing
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Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # CA-9788120348752
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