Book Description Paperback. Condition: new. Paperback. Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading. Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. This book deals with the dynamic concept of Sales Promotion and its effect on the consumer. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9788174466396

More information about this seller | Contact seller

Buy New

US$ 56.39

Convert currency

Add to Basket

Shipping: US$ 46.05

From United Kingdom to U.S.A.

Destination, rates & speeds

Items related to Advertising and Sales Promotion

Advertising and Sales Promotion - Softcover

S H H Kazmi; Satish K Batra

Buy New

Other Popular Editions of the Same Title

Featured Edition

Top Search Results from the AbeBooks Marketplace

Advertising and Sales Promotion, 3 ed

Advertising and Sales Promotion

Advertising and Sales Promotion

Advertising and Sales Promotion (Paperback)