Inteligencia ecológica (Ensayo) (Spanish Edition)

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9788472457010: Inteligencia ecológica (Ensayo) (Spanish Edition)
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Arguing that consumers and manufacturers share the responsibility for a cleaner and healthier environment, this eloquent and timely discussion urges the former to balance the market toward designs, ingredients, and technologies that reflect their ecological sensibilities, while exhorting the latter to modify their industrial processes on the basis of their environmental impacts. Such steps would foment a radical transparency where products are concerned and make all of the parties in the global marketplace active players in determining the course of the planet and societal well-being.

 

Manteniendo que los consumidores y los fabricantes comparten la responsabilidad para un medioambiente más limpio y sano, esta discusión elocuente y de gran actualidad urge a los primeros a balancear el mercado hacia diseños, ingredientes y tecnologías que reflejan sus sensibilidades ecológicas, mientras que exhorta a los últimos a modificar sus procesos industriales tomando en cuenta sus consecuencias ambientales. Tales pasos fomentarían una transparencia radical de productos y convertirían a todos los grupos en el mercado global jugadores activos en determinar el curso del planeta y el bienestar social.

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The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence—revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves. We buy "herbal" shampoos that contain industrial chemicals that can threaten our health or contaminate the environment. We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a "mirage," and illuminates our wild inconsistencies in response to the ecological crisis. Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy. But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This "radical transparency" will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.

About the Author:

Daniel Goleman is an internationally known psychologist and the author of several books, including Emotional Intelligence, which has been translated into more than 30 languages, and Social Intelligence: The New Science of Human Relationships. He lives in Hartford, Connecticut.

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9786074800326: Inteligencia Ecologica (Spanish Edition)

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ISBN 10:  6074800324 ISBN 13:  9786074800326
Publisher: Ediciones B, 2009
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Book Description Editorial Kairós, Spain, 2010. Paperback. Condition: New. Translation. Language: Spanish . Brand New Book. Arguing that consumers and manufacturers share the responsibility for a cleaner and healthier environment, this eloquent and timely discussion urges the former to balance the market toward designs, ingredients, and technologies that reflect their ecological sensibilities, while exhorting the latter to modify their industrial processes on the basis of their environmental impacts. Such steps would foment a radical transparency where products are concerned and make all of the parties in the global marketplace active players in determining the course of the planet and societal well-being. Manteniendo que los consumidores y los fabricantes comparten la responsabilidad para un medioambiente mas limpio y sano, esta discusion elocuente y de gran actualidad urge a los primeros a balancear el mercado hacia disenos, ingredientes y tecnologias que reflejan sus sensibilidades ecologicas, mientras que exhorta a los ultimos a modificar sus procesos industriales tomando en cuenta sus consecuencias ambientales. Tales pasos fomentarian una transparencia radical de productos y convertirian a todos los grupos en el mercado global jugadores activos en determinar el curso del planeta y el bienestar social. Seller Inventory # PEA9788472457010

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