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Estrategias y técnicas de comunicación. Una visión integrada en el marketing (incluye web asociada) (Spanish Edition) - Softcover

Rodríguez, Inma

 
9788497885935: Estrategias y técnicas de comunicación. Una visión integrada en el marketing (incluye web asociada) (Spanish Edition)
Softcover
ISBN 10: 8497885937 ISBN 13: 9788497885935
Publisher: Editorial Uoc, 2007
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En la práctica de los negocios, la comunicación de marketing desarrolla un papel fundamental e incide de manera decisiva en el éxito que se acaba obteniendo. Sin embargo, todo lo que tiene que ver con la comunicación de marketing está sujeto a grandes cambios. Éstos provienen tanto de las empresas, que buscan obtener los me

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  • PublisherEditorial Uoc
  • Publication date2007
  • ISBN 10 8497885937
  • ISBN 13 9788497885935
  • BindingPaperback
  • Edition number1
  • Number of pages344

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Book Description Condition: Nuevo. Cinco capítulos componen esta obra que estudia la comunicación integrada en la empresa desde diferentes departamentos comerciales: Venta personal y dirección de ventas; Publicidad ; Promoción de ventas; Patrocinio y relaciones públicas y Marketing directo e interactivo. Seller Inventory # 5539980010

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