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Social Sector Communication in India: Concepts, Practices, and Case studies - Hardcover

 
9789351508144: Social Sector Communication in India: Concepts, Practices, and Case studies
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A ­first-of-its-kind book on social sector communication in India that combines concepts with hands-on  skills

Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-ą-vis CSR projects.  

 

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About the Author:
Jaishri Jethwaney, with over three decades of experience in industry and academia, is currently a Visiting Fellow at the ISID, a national policy think tank under the Indian Council of Social Science Research (ICSSR). She is at present also the Project Director for a major ICSSR Research Study. Dr Jethwaney was formerly working with IIMC as Professor and Programme Director (Advertising & PR). Author of many books on advertising, PR, corporate communication and social sector communication, Dr Jethwaney is on the Board of Studies of many universities and is engaged in many national– international research and consultancy projects
Review:

The book successfully attempts to become a comprehensive handbook for not only development practitioners but also researchers and policymakers.... One of the major contributions of this book is the narration of what are the practical and meaningful processes through which advocacy can be performed in the 24/7 digital information age and knowledge society...this book can be a good starting point for developing a sector-specific, holistic and practical...

Author: Social Change, Source: Vol 46 (Issue 4), December 2016

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  • PublisherSAGE Publications Pvt. Ltd
  • Publication date2016
  • ISBN 10 9351508145
  • ISBN 13 9789351508144
  • BindingHardcover
  • Edition number1
  • Number of pages285

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