Global Business Strategies: Text and Cases - Softcover

U.C. Mathur

Softcover

ISBN 10: 9380578652 ISBN 13: 9789380578651

Publisher: I K International Publishing House, 2011

Synopsis

Most countries opted market economy where, money and product sales are dependent on demand and supply paradigm rather than extraneous factors such as politics and government. The assertion needs clarification as most robust economies such as US and EU have been supporting their local businesses, thus flaunting the tenets of free or market economy. The WTO has been trying to correct the situation with other UN bodies.

• Takes the readers on hands, on mission of exploring the different aspects of global business scenario, possible India's role in gaining their rightful share in the global market
• Wide coverage of the subject, having real life, class tested case studies
• Offers a unique blend of learning the subject so vital to the country's economy with comparative ease and the needed depth for masters programmes and would help even doctoral students.
• Includes strategic information on certain selected countries, how to enter their markets, the cultural situation that would help global business players to avoid from making avoidable blunders.
• Deals with the cultural aspects of global business in detail.
• Comprehensive on the subject, uses lucid style for easy reading for global student community and other global stakeholders.

The book covers areas such as outsourcing, setting up international businesses, manufacturing units and international trade. Trade barriers, both tariff and non-tariff, international market segmentation, customer communication, including personal communication, advertising, sales promotion, publicity and public relation have been dealt with from global viewpoint.

Contents:

• Preface
• Method for handling Case Studies
• Global Business Strategies-an Introduction
• Global Marketing
• Global Business Environment
• Country Evaluation
• Global Planning and Policies
• Multination Companies
• Global Trading Strategies
• Strategies for Exports and Import
• Global Human Relations Management
• Global Financial Plans
• Global Business and the Governments
• Global Investments
• Global Outsourcing -Collaborations and Controls
• Global Buyers
• Global manufacturing and Operations
• Globe Culture Diversity
• Countries of the Globe
• Case Study 1- Alcatel Global Strategy
• Case Study 2-International Automobile Giant Ford Cars
• Case Study 3 The Chrysler Turnaround
• Case Study 4 The Gillette Edge
• Case Study 5 Citibank in India
• Case Study 6 Toyota -with Stakeholders
• Case Study 7 Hershey Chocolates Edge
• Case Study 8 The Samsung Saga
• Case Study 9-Japan a Case Study
• Case Study 10 MacDonald Worldwide
• Case Study 11 Nations Strategies
• Case Study 12 LG Group
• Case Study 13 Microsoft Inc. USA
• Case study 14 -Whirlpool a Case Study
• Case Study 15 Price Waterhouse
• Case Study 16 Infosys -Worldwide
• Case Study 17 Hindustan Graphite Electrodes
  Index
  

About this edition

• Publisher: I K International Publishing House
• Publication date: 2011
• ISBN 10: 9380578652
• ISBN 13: 9789380578651
• Binding: Paperback
• Number of pages: 344