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Title: Advertising and Promotion : An Integrated Marketing Communications Author: George Belch, Michael Belch Edition: 10th edition ISBN-13: 9789814575119 Format: Soft Cover / Paperback BRAND NEW, Color Printed in Acid Free Paper. Written in English. Different Book Cover Design and Different ISBN from US edition.
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About the Author:
Professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.
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- PublisherMcGraw-Hill Education
- Publication date2014
- ISBN 10 9814575119
- ISBN 13 9789814575119
- BindingPaperback
- Number of pages842
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Advertising Promotions,10e
Published by
McGraw-Hill Education
(2014)
ISBN 10: 9814575119
ISBN 13: 9789814575119
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Paperback
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Stock Image
Advertising Promotions,10e
Published by
McGraw-Hill Education
(2014)
ISBN 10: 9814575119
ISBN 13: 9789814575119
New
Paperback
Quantity: 1
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Rating
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