Building Social Business - Hardcover

Yunus

Hardcover

ISBN 10: 9845060110 ISBN 13: 9789845060110

Publisher: PublicAfairs, Hardcover(2010), 2010

Synopsis

Social Business is a visionary new dimension for capitalism,developed by Muhammad Yunus, the practical genius who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize.By harnessing the energy of profit-making to the objective of fulfilling human needs,social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. It works because social business targets business opportunities neglected by traditional profit-maximizing companies, and invests any profits not in rewarding shareholders but in extending the ambition of the business. It is, in this way, not-for-shareholder capitalism. In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations including BASF, Intel, Danone, Veolia, and Adidas, as well as entrepreneurs and social activists across Asia, South America, Europe, and the United States. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.

About this title

About the Author:

MUHAMMAD YUNUS was born in Bangladesh, educated at Dhaka University, and studied economics at Vanderbilt University on a Fulbright scholarship. He is the founder and director of Grameen Bank. He and Grameen Bank were awarded the 2006 Nobel Peace Prize, and he received a Presidential Medal of Freedom in 2009. He is also the author of Banker to the Poor and Creating a World without Poverty.

From AudioFile:

Ray Porter authoritatively narrates the story of how microloans revitalized money-lending practices and female-owned businesses in Bangladesh. Porter also conveys the earnestness of Muhammad Yunus's journey from small-scale interventions in his village as a community money lender to renown as a Nobel Peace Prize winner. In places, the listener may feel the narration grows slightly plodding, an effect of the repetitive sentence rhythm. But this delivery style may be suited to the complexity of the text, which is a mixture of biographical, economic, and historical data. M.R. © AudioFile 2010, Portland, Maine

About this edition

• Publisher: PublicAfairs, Hardcover(2010)
• Publication date: 2010
• ISBN 10: 9845060110
• ISBN 13: 9789845060110
• Binding: Hardcover
• Number of pages: 226