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TV PR: How to promote yourself, your product, your service, or your organization on television

Wicke Chambers

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ISBN 10: 0961556587 / ISBN 13: 9780961556587
Published by Chase Communications, 1986
Used Condition: Very Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP63627854

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Bibliographic Details

Title: TV PR: How to promote yourself, your product...

Publisher: Chase Communications

Publication Date: 1986

Book Condition:Very Good

About this title


Provides guidance on making use of television news and talk shows to gain publicity and suggests techniques for presenting a message on television

From Library Journal:

Both these titles explore various ways to "handle" the media, but similarities end there. Hannaford, CEO of a public relations firm and author of The Reagans ( LJ 1/15/83), takes rather a defensive stand on how to deal with what he sees as a hostile, status-seeking, scoop-hungry press. He has worked with the Reagan Administration and cites examples of how it has dealt with the media. His chapters on print media and radio are overly brief, but the meatier television chapter tells the reader "What To Do If Mike Wallace Calls" and explores "The Nervous Smile." "How To Be Interviewed" and "Action: from letters to lawsuits" also hit the mark. This is not a scholarly criticism of the press, but a handbook on how to manipulate the media, and Hannaford is at his best when he sticks to that topic. Television is our friend in TV/PR , a well-organied, fast-paced, attractively packaged handbook on how to use television to promote persons and products. The authors produce a news/talk show, and they know PR. They take the subject seriously, but temper it with humor and sometimes overwhelming enthusiasm ("You've got what it takes, so go for it"). They offer good advice in "The Media Kit" and "Your Media Moment." The table of contents is detailed, but a keyword index would have been helpful. However, the beginner who seriously desires television exposure will probably want to read this cover-to-cover. Jo Cates, Poynter Inst. for Media Studies Lib., St. Petersburg, Fla.
Copyright 1986 Reed Business Information, Inc.

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