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La riqueza de la informaci?n: generaci?n de capital intelectual mediante la tecnolog?a de informaci?n (Spanish Edition)

Estrada Hurtado, Gustavo

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ISBN 10: 9583308471 / ISBN 13: 9789583308475
Published by Gustavo Estrada, 1998
Used Condition: Good
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Bibliographic Details

Title: La riqueza de la informaci?n: generaci?n de ...

Publisher: Gustavo Estrada

Publication Date: 1998

Book Condition:Good

About this title


This book -written in Spanish- elaborates over two indisputable facts in the direction of intellectual capital. The first is that information is no longer a trivial management support resource. Information is an integral part of the business, when not the business itself. As such must be regarded, cared and controlled by the management groups. The second fact is that computing and communications technologies, inasmuch as they allow and facilitate the storage, organization, transmission, classification and consulting of business information, have the most power -greater than that of any other tool- to generate wealth in organizations. Simply stated, information is wealth and information technology is the best road to reach it.

These two facts are often ignored by organizations. Many managers express their agreement with both statements but their behavior -their preferences, their absence from key decisions, their priorities, their time allocation- send a different message. The implementation of information technology must be driven -promoted, pushed, motivated- by the organization strategies and objectives and not by the attraction of the most recent technology or management fad or by the whim of the area supervisor who wants just to automate the duties under his or her responsibility. The implementation of information technology is investment to generate wealth toward the future and not improvised expenditure to solve the routine problems of the present.

Everyone involved in either implementing or using information technology -senior executives, functional directors, operational managers, information professionals, software engineers, users, consultants, auditors, project leaders- must understand that the installation of business software, together with all computing and telecommunications hardware that surrounds it, has much more to do with dollars, profits, business processes and people than with bytes, microchips, record formats or code lines.

About the Author:

Gustavo Estrada is an independent consultant and lecturer on information technology management and organizational design around information technology. He is Chemical Engineer from the National University of Bogota, Colombia, and Doctor-Engineer (Swedish Teknisk-Licentiat) from Chalmers University of Technology in Gothenburg, Sweden. He worked for 23 years -most of them in Esso Colombia, with extended assignments in Esso Inter-America (Coral Gables, FL), Esso Central America (San Salvador), and Esso Brazil (Rio de Janeiro- filling several managerial and advisory positions. Gustavo is currently working as Executive Resources Planning (ERP) consultant in the Miami area.

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