A Guide to Licensing Artwork

Moore, Marilyn

ISBN 10: 1888206020 / ISBN 13: 9781888206029

Published by Kent Press, Stamford, CT, 1996

About this Item

Hardcover Signed and inscribed by the Author on the ffep. Laminated boards with Index, 163 pages. The exception to the condition is the rear bottom corner/tip is bumped. No DJ as issued.

Seller Inventory # 010327

Bibliographic Details

• Title: A Guide to Licensing Artwork
• Publisher: Kent Press, Stamford, CT
• Publication Date: 1996
• Language: English
• ISBN 10: 1888206020
• ISBN 13: 9781888206029
• Binding: Hardcover
• Condition: Near Fine
• Signed: Inscribed by Author(s)

About this title

Synopsis

Manufacturers are constantly looking for appropriate artwork for use on apparel, greeting cards, gift items, accessories, stationery and calendars, to name just a few categories. A Guide to Licensing Artwork is written for artists who want to take their artwork out of their portfolios and into the commercial marketplace - for artists who want to incorporate their designs on income-producing products. The author educates the artist on all aspects of licensing artwork, from analyzing the artwork's ability to be translated into a licensed product to the negotiating of agreements with manufacturers and the collecting of royalties from sales of the products.

Reviews

These two new books guide the novice through the often painstaking but rewarding process of self-promotion. Vitali has successfully made a living from his art since 1979. Here he provides a comprehensive approach to organizing and building an art career. He includes information on everything from producing your own high-quality promotional slides to the best places to park when delivering a work in New York City. He offers tips on grant writing and working with the media for maximum exposure. Although the annual Artist's and Graphic Designer's Market and Photographer's Market are still more comprehensive references, there should be room on the shelf for Vitali's amazingly detailed and practical guide. President of a publishing services, product development, and licensing consulting firm, Moore describes strategies for success mainly in the commercial world of greeting cards and gift wrap. She gives advice on analyzing the market to discover what is most likely to sell to manufacturers and the general public. Negotiations of license agreements and the pros and cons of hiring a licensing agent are discussed. The second half of the book provides samples of various work-for-hire, license, and agent agreements. For licensing information in a concise form, libraries may want to stick with Caryn R. Leland's Licensing Art & Design (Allworth, 1995); the only advantages of Moore's book are additional sample agreements and a chance to see things more from the giftware manufacturer's viewpoint.?Judith Lesso, West Virginia Univ. Libs., Morgantown
Copyright 1996 Reed Business Information, Inc.