In the 'I' of the storm

Philip Yaffe

Published by Story Scientia
ISBN 10: 9087640013 / ISBN 13: 9789087640019
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Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory #

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Synopsis: The problem with most so called good writing books is that they are... poorly written. This is because they concentrate on use of language and not on the fundamentals of writing itself. Philip Yaffe, a former reporter-feature writer with The Wall Street Journal and marketing communication consultant, teaches a course on good writing and good speaking in Brussels. Because most of his clients use English as a second or third language, his approach is somewhat different from conventional communication coaches. As he points out, The principles of good writing and speaking are few and easy to understand. Unfortunately, in most books they are buried under an avalanche of verbiage about technique. In the I of the Storm clearly separates principle from practice. The theoretical part is less than 40 pages, supplemented several appendices of illuminating examples and exercises. Almost everyone agrees that a well-written text must be clear and concise; however, hardly anyone can state what they mean in any practical, applicable way. For example, if you try to define clarity, you would probably do something like this: Question: What makes this text clear? Answer: It is easy to understand. Question: What makes it easy to understand? Answer: It is simple. Question: What do you mean by simple? Answer: It is clear. You end up going around in a circle. The text is clear because it is easy to understand... because it is simple... because it is clear. However, what you think is clear may not be clear to someone else. Mr Yaffe describes objective tests for clarity and conciseness. If the text fails these tests, then it needs to be revised. If it passes them, then-and only then-should you look at the subtleties of your particular language (English, German, French, Italian, etc.) to make your already good text even better. In the I of the Storm is booth deeply didactic-and fun to read!

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Title: In the 'I' of the storm
Publisher: Story Scientia
Binding: Paperback
Book Condition: VERY GOOD

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Philip Yaffe
Published by Story Scientia
ISBN 10: 9087640013 ISBN 13: 9789087640019
Used Paperback Quantity Available: 1
ThriftBooks - Yankee Clipper
(Windsor Locks, CT, U.S.A.)

Book Description Story Scientia. Paperback. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G9087640013I3N00

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