Rhetoric in the New World: Rhetorical Theory and Practice in Colonial Spanish America (Studies in Rhetoric/Communication)

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9781570030857: Rhetoric in the New World: Rhetorical Theory and Practice in Colonial Spanish America (Studies in Rhetoric/Communication)

In Rhetoric in the New World, Abbott shows that when the literate culture of the Old World confronted the oral culture of the New, rhetoricians faced issues unanticipated by their classical predecessors and for which European experiences offered few insights. He reconstructs rhetoric's role in Spain's American empire, describing the colonies as the site of extraordinary conflicts between cultures, traditions, religions, and languages. According to Abbott, never before had rhetoric been required to confront peoples and places so apparently alien to its ancient Mediterranean origins.

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From the Back Cover:

In Rhetoric in the New World, Abbott shows that when the literate culture of the Old World confronted the oral culture of the New, rhetoricians faced issues unanticipated by their classical predecessors and for which European experiences offered few insights. Abbott's study begins with an examination of the Spanish rhetorical tradition - a tradition that would affect many aspects of the colonial enterprise, including the campaign to Christianize the New World, the European perceptions of indigenous discourse, and the effort to transplant humanistic educational institutions to Spain's two great colonies, Mexico and Peru. Abbott reconstructs rhetoric's role in Spain's American empire, describing the colonies as the site of extraordinary conflicts between cultures, traditions, religions, and languages. According to Abbott, never before had rhetoric been required to confront peoples and places so apparently alien to its ancient Mediterranean origins. Abbott contends that these conflicts infused colonial rhetoric with an urgency and intricacy often surpassing the academic contentiousness of European humanism. Abbott reveals the uniquely American rhetoric produced by this co-mingling of Old and New World rhetorical traditions through case studies of such major colonial rhetoricians as Bernardino de Sahagun, Diego Valades, Bartolome de las Casas, Jose de Acosta, El Inca Garcilaso de la Vega, and Jose de Arriaga.

About the Author:

Don Paul Abbott is associate professor of rhetoric at the University of California, Davis. He has published widely on Renaissance rhetoric and the rhetorical traditions of Spain and Latin America

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Don Paul Abbott
Published by University of South Carolina Press (1996)
ISBN 10: 1570030855 ISBN 13: 9781570030857
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Abbott, Don Paul
Published by University of South Carolina P (1996)
ISBN 10: 1570030855 ISBN 13: 9781570030857
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