A businessperson's guide to network technologies
Small-medium businesses (SMBs) cannot grow without finding more effective ways to streamline their processes, develop differentiated products and services, deliver them to the right customers, and work collaboratively with partners. Growth-directed SMBs must set themselves apart for success by adopting innovative yet proven tools to improve efficiencies, stimulate productivity, be more responsive to customers, and boost the bottom line. Network technologies can help do that and more.
The challenge is knowing where to begin.
Power Up Your Small-Medium Business: A Guide To Enabling Network Technologies addresses the need for clear, business-aware technical information. It explores the relevance and business value of network technologies and how to gauge what's right for your organization. The book also provides a high-level primer on network technologies in plain English. It defines the technologies and how they work in accessible language.
Beyond that, Power Up Your Small-Medium Business: A Guide to Enabling Network Technologies provides advice on proven network technologies as business enablers, arming you with the right questions to ask of yourself and your vendors when planning new or enhanced networks. With this book as an educational resource on networking, you will be better prepared to invest in network technologies and shape your own success.
This volume is in the Network Business Series offered by Cisco Press. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information on today's most important technologies and business strategies.
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As technical marketing officer for the Commercial Segment at Cisco Systems, Robyn Aber defines thought leadership around the strategic and business uses of network technologies for small-medium sized business markets.
Prior to joining Cisco in May 2000, Ms. Aber had more than 25 years of IT, marketing, and strategic business development experience in pharmaceuticals/chemicals, retail, telecommunications, and data networking companies, including 3Com, Bellcore, OneWorld Systems, Sandoz, Inc. (now Novartis), and Halston. Her areas of expertise include venture development for emerging technologies, strategic alliances, and mergers and acquisitions. She also has an extensive background in broadband services.
Ms. Aber holds MBA and MS degrees from New York University and the University of Illinois, respectively, and has completed course work toward a JD degree. She has served on the boards of the SMDS Interest Group, the Corporation for Open Systems' ISDN Executive Council, and the VDSL Study Group of the DSL Forum. She also has been active in the Wi-Fi Alliance, ANSI T1E1.4 and ITU standards groups. Her more than 75 articles and white papers have been published in trade and business journals both in the U.S. and internationally. She is a frequent invited speaker at conferences on emerging technologies.
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