The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success - Softcover

Rumbauskas, Frank J.

Softcover

ISBN 10: 0470503920 ISBN 13: 9780470503928

Publisher: Wiley, 2009

Synopsis

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again

In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.

The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.

• A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business
• Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks
• A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway
• How to explode your business with social media sites like Twitter and Facebook

For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

About this title

From the Back Cover:

A follow-up to the New York Times bestseller Never Cold Call Again!

"I've witnessed myself how Frank uses the Internet to create powerful streams of income online AND I WAS BLOWN AWAY! This book is not theory but bottom-line strategies from a master. Read it immediately and just do what he tells you to do."
—Robert G. Allen, bestselling author of Multiple Streams of Income

"Rumbauskas understands what it takes to build a REAL Internet marketing business in the shortest time possible. He doesn't follow the rules of business—he creates them."
—Armando Montelongo, America's top real estate investor and star of A&E's Flip This House

"If your Internet marketing playbook is circa 2008, it's old and becoming obsolete. If you want to do big things online today, tomorrow, and forevermore, buy this book."
—Michael Port, author of The Think Big Manifesto

"This book is a great resource for getting a leg up on your competition by dominating in your niche online. Highly recommended reading!"
—Joel Comm, bestselling author of Twitter Power

"The Never Cold Call Playbook is exactly that: a book that shows you all the right moves for using the Internet to make your business profitable. An excellent place to start."
—Mark Joyner, #1 bestselling author of Integration Marketing

In a new era of consumer engagement, it's more important than ever to stay at the cutting edge of sales strategy. In the New York Times bestseller Never Cold Call Again!, sales guru Frank J. Rumbauskas Jr. gave salespeople at every level of the industry tested techniques that ensured effective customer targeting, communication, and persuasion. Now with The Never Cold Call Again Online Playbook, Rumbauskas shows you how to create a targeted, Web-based sales approach that fits your business and customer base—making the most of each platform and maximizing your time and resources. This powerful sales resource lets you make the most of e-mails, social networks, Web sites, and your customer base. Put down the phone and get online!

About the Author:

FRANK J. RUMBAUSKAS is the author of Selling Sucks, The Never Cold Call Again Online Playbook, and the New York Times bestseller Never Cold Call Again! Frank spent the first half of his sales career cold calling. Finally, after years of effort, he perfected a system of lead-generation techniques that catapulted him to the top of sales at Lucent Technologies, and has since changed the lives of countless salespeople around the world.

About this edition

• Publisher: Wiley
• Publication date: 2009
• ISBN 10: 0470503920
• ISBN 13: 9780470503928
• Binding: Paperback
• Number of pages: 224