About the Author:
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
From Booklist:
McRae's book was published in Britain last summer and was one of four books purchased by President Clinton on his visit to Oxford at the time. McRae is a noted British journalist, having served in editorial positions with Euromoney, the Guardian, and London's Independent and as a broadcaster with the BBC. He offers no bold, futuristic scenarios but instead extrapolates from current demographic and economic trends to paint a picture of what the world will be like for its next generation. McRae argues that it is in a nation's own economic interest to pursue a course of "good behavior," and he suggests that the world will be better off economically and see more political stability 25 years from now. He virtually ignores Latin America and Africa, acknowledging their social and political importance but claiming they will continue to be insignificant economic producers. Given this major limitation and the emphasis on the knowable rather than the unpredictable, McRae, nonetheless, provides a sensible, readable look at the near future. David Rouse
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