Contemporary Marketing - Hardcover

Boone, Louis E.; Kurtz, David L.

Hardcover

ISBN 10: 0030314038 ISBN 13: 9780030314032

Publisher: South-Western College Pub, 2000

Synopsis

Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition is the first text to devote two full chapters (an entire part) to technology issues. Part Two, Managing Technology to Achieve Marketing Success, explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.

About this title

About the Author:

After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the 13th edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa and the University of South Alabama and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions that he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.

About this edition

• Publisher: South-Western College Pub
• Publication date: 2000
• ISBN 10: 0030314038
• ISBN 13: 9780030314032
• Binding: Hardcover
• Number of pages: 736