International Marketing, 2002 Update - Softcover

Czinkota, Michael R.; Ronkainen, Ilkka; Czinkota, Michael

Softcover

ISBN 10: 0030330963 ISBN 13: 9780030330964

Publisher: South-Western Pub, 2001

Synopsis

International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!

About this title

About the Author:

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

About this edition

• Publisher: South-Western Pub
• Publication date: 2001
• ISBN 10: 0030330963
• ISBN 13: 9780030330964
• Binding: Paperback
• Edition number: 1
• Number of pages: 815