Marketing in perspective - Hardcover
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
"synopsis" may belong to another edition of this title.
About the Author:
Multivolume collection by leading authors in the field
"About this title" may belong to another edition of this title.
- PublisherAllen & Unwin
- Publication date1982
- ISBN 10 0046582347
- ISBN 13 9780046582340
- BindingHardcover
- Number of pages236
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing in Perspective
Published by
Allen & Unwin
(1982)
ISBN 10: 0046582347
ISBN 13: 9780046582340
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:0046582347. Seller Inventory # 9166895
Buy Used
US$ 12.43
Convert currency