It's Not the Big That Eat Intl - Softcover

Jennings, Jason; Haughton, Laurence

Softcover

ISBN 10: 006093672X ISBN 13: 9780060936723

Publisher: Harper Paperbacks, 2001

Synopsis

Consultants Jason Jennings and Laurence Haughton reveal the key strategy that has enabled successful companies to surge to the forefront of their industries and to stay always one step ahead of the competition, despite the rapidly changing economic circumstances of our times. Based on extensive research and interviews, this book contains the secrets and tactics used by some of the fastest business people to achieve great success in their fields - at dizzying speed. You will learn how to think fast by anticipating and spotting trends, make fast decisions by applying rules and reassessing strategies, get to market fast by exploiting your advantages and institutionalizing innovation, stay fast by remaining flexible and staying close to the customer.

About this title

Review:

The tortoise and the hare--not to mention a popular '60s-era adage--warned us that Speed Kills. Not so fast, contend Jason Jennings and Laurence Haughton, international consultants who have worked together since 1976. In It's Not the Big That Eat the Small... It's the Fast That Eat the Slow, the two argue that only the swiftest of corporations will thrive in the 21st century. They then outline a program, based on best practices developed by contemporary speedsters like Charles Schwab and AOL that readers can work into their own businesses by similarly focusing on "commerce, resource deployment, and people." Its four parts examine ways to create environments that anticipate the future, reassess operations and personnel and make appropriate adjustments whenever necessary, launch a "crusade" while "staying beneath the radar," and maintain velocity through institutionalization and close customer relationships. "This book will show you how to think and move faster than your competition," they write, adding that "being faster doesn't mean being out of breath. It means being smarter." Many of their suggestions will be familiar to those who follow the business of business improvement, but the singular (and quite convincing) context to which Jennings and Haughton now apply them help make this book unique. --Howard Rothman

About the Author:

Jason Jennings became the world's youngest owner of a radio station when, at age twenty-one, he purchased KEOS In Flagstaff, Arizona. With speed and success that became legendary in the industry, he used his Innovative approach to business to propel his radio station group to the top of the Industry. Today, his company, Jennings Partners, is an International consultation practice that serves retail, manufacturing, distribution, and communications clients. He and his partner live in Tiburon, California.

Laurence Haughton left Newstalk radio in San Francisco in 1976 and joined Jason Jennings. His mission: to build a media sales consulting practice from the ground up using the unique insights Jason had discovered in his first radio station. The new company's client list and revenues grew quickly as Haughton's talent for marketing strategies and sales tactics connected with decision-makers. By the end of the second year, Haughton had propelled the Jennings organization past all other media consultants in America.

For twenty years Haughton has tested and modified every strategy and tactic to make sure the Jennings consulting practice had the depth of real world experiences that so many consultants lack. Along the way he has equally immersed himself in the academic study of business disciplines believing that "even a dwarf standing on the shoulders of a giant will see further than the giant by himself."

Today Jennings and Haughton consult internationally and have been applauded by clients representing every industry classification, from all over North America, Australia-Asia, and Europe.

About this edition

• Publisher: Harper Paperbacks
• Publication date: 2001
• ISBN 10: 006093672X
• ISBN 13: 9780060936723
• Binding: Paperback
• Number of pages: 272