Marketing: Test Bank - Softcover
This text introduces students to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. The style is friendly and inviting without compromising academic strengths. The text presents hundreds of examples that hold the students' interest while helping them understand the principles of contemporary marketing. Each chapter is framed by "Facing A Marketing Challenge" and "A Case For Critical Thinking: Meeting A Marketing Challenge" - thought-provoking scenarios from real companies that let students examine and emulate decisions faced by marketing executives.
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- PublisherMcGraw-Hill Education - Europe
- Publication date2000
- ISBN 10 007006881X
- ISBN 13 9780070068810
- BindingPaperback
- Edition number2
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