This practical guide covers every vital element of a successful exhibit program, from planning to implementation to post-show follow-up. It also offers guidance for picking the right shows, setting exhibit goals, and managing a budget. This all-new edition of the professional's classic resource is a must have for first-time exhibitors, marketing managers, and trade show pros.
"synopsis" may belong to another edition of this title.
This text provides coverage of the exhibiting process, from planning through implementation to post-show follow-up. Emphasis is placed on using exhibiting as an effective sales and marketing event. This edition contains new chapters on international exhibiting and computer technology.
"About this title" may belong to another edition of this title.
Book Description McGraw Hill Higher Education, 1987. Hardcover. Book Condition: New. Bookseller Inventory # DADAX007010669X
Book Description McGraw Hill Higher Education, 1987. Hardcover. Book Condition: New. book. Bookseller Inventory # 007010669X