Exhibit Marketing: A Survival Guide for Managers - Hardcover

Chapman, Edward A. Jr.; Chapman, E. A.; Champman, Edward A.

9780070106697: Exhibit Marketing: A Survival Guide for Managers
Hardcover
ISBN 10: 007010669X ISBN 13: 9780070106697
Publisher: McGraw-Hill Companies, 1987
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This text provides coverage of the exhibiting process, from planning through implementation to post-show follow-up. Emphasis is placed on using exhibiting as an effective sales and marketing event. This edition contains new chapters on international exhibiting and computer technology.

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  • PublisherMcGraw-Hill Companies
  • Publication date1987
  • ISBN 10 007010669X
  • ISBN 13 9780070106697
  • BindingHardcover
  • Number of pages309

Other Popular Editions of the Same Title

9780070112322: Exhibit Marketing: A Success Guide for Managers

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ISBN 10:  0070112320 ISBN 13:  9780070112322
Publisher: McGraw-Hill, 1995
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Chapman, Edward A. Jr., Chapman, E. A., Champman, Edward A.
Published by McGraw-Hill Companies (1987)
ISBN 10: 007010669X ISBN 13: 9780070106697
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