Essentials of Marketing - Softcover
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
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About the Author:
Perreault, Jr., William D Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.
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- PublisherMcGraw Hill Higher Education
- Publication date2009
- ISBN 10 0070172463
- ISBN 13 9780070172463
- BindingPaperback
- Number of pages608
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Essentials of Marketing
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McGraw Hill Higher Education
(2009)
ISBN 10: 0070172463
ISBN 13: 9780070172463
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Softcover
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ESSENTIALS OF MARKETING
Published by
MC GRAW HILL
(2009)
ISBN 10: 0070172463
ISBN 13: 9780070172463
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Softcover
Quantity: 10
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