Effective business communications - Hardcover
The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.
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About the Author:
Herta Murhpy is deceased. Please do not send any correspondence to either her school or home addresses.
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- PublisherMcGraw-Hill
- Publication date1976
- ISBN 10 0070440611
- ISBN 13 9780070440616
- BindingHardcover
- Edition number2
- Number of pages703
- Rating
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Effective business communications
Published by
McGraw-Hill
(1976)
ISBN 10: 0070440611
ISBN 13: 9780070440616
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Hardcover
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Book Description Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00055778189
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Stock Image
Effective business communications
Published by
McGraw-Hill
(1976)
ISBN 10: 0070440611
ISBN 13: 9780070440616
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description hardcover. Condition: Acceptable. Acceptable. book. Seller Inventory # D8S0-3-M-0070440611-2
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