Business Research Methods [Paperback] [Jan 01, 2006] Donald Cooper - Softcover

9780070620193: Business Research Methods [Paperback] [Jan 01, 2006] Donald Cooper
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Offers students and instructors a thorough coverage of business research topics backed by solid theory. Managerial decision--making is the underlying theme. The structure of the text encourages and supports completion of an in-depth business research project during the semester.

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  • PublisherMcGraw-Hill
  • Publication date2006
  • ISBN 10 0070620199
  • ISBN 13 9780070620193
  • BindingPaperback
  • Number of pages780
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