Wright, John Sherman Advertising ISBN 13: 9780070720657

Advertising - Hardcover

Wright, John Sherman

9780070720657: Advertising
Hardcover
ISBN 10: 0070720657 ISBN 13: 9780070720657
Publisher: McGraw-Hill, 1971
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Analyzes the characteristics of media as well as looking at the dynamics of advertising from the perspectives of management-marketing, communications, creativity, and consumerism

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  • PublisherMcGraw-Hill
  • Publication date1971
  • ISBN 10 0070720657
  • ISBN 13 9780070720657
  • BindingHardcover
  • Edition number3
  • Number of pages816

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Other Popular Editions of the Same Title

9780070720671: Advertising (1980s Project/Council on Foreign Relations)

Featured Edition

ISBN 10:  0070720673 ISBN 13:  9780070720671
Publisher: McGraw-Hill Companies, 1977
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  • 9780070996755: Advertising

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