Advertising and Promotion: An Integrated Marketing Communications Perspective - Hardcover
Professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.
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- PublisherMcGraw-Hill Education - Europe
- Publication date2014
- ISBN 10 0070891303
- ISBN 13 9780070891302
- BindingHardcover
- Number of pages608
- Rating
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Advertising and Promotion : An Integrated Marketing Communications Perspective
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McGraw-Hill Education - Europe
(2014)
ISBN 10: 0070891303
ISBN 13: 9780070891302
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Advertising and Promotion: An Integrated Marketing Communications Perspective
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McGraw-Hill Education - Europe
(2014)
ISBN 10: 0070891303
ISBN 13: 9780070891302
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Published by
McGraw-Hill Education - Europe
(2014)
ISBN 10: 0070891303
ISBN 13: 9780070891302
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Published by
McGraw-Hill Education - Europe
(2014)
ISBN 10: 0070891303
ISBN 13: 9780070891302
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Hardcover
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 11-0070891303-G
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Published by
McGraw-Hill Education - Europe
(2014)
ISBN 10: 0070891303
ISBN 13: 9780070891302
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Hardcover
Quantity: 1
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 5-0070891303-G
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Published by
McGraw-Hill Education - Europe
(2014)
ISBN 10: 0070891303
ISBN 13: 9780070891302
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Hardcover
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Published by
McGraw-Hill Education - Europe
(2014)
ISBN 10: 0070891303
ISBN 13: 9780070891302
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Hardcover
Quantity: 1
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Book Description Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 3.09. Seller Inventory # 0070891303-2-3
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Published by
McGraw-Hill Education - Europe
(2014)
ISBN 10: 0070891303
ISBN 13: 9780070891302
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Hardcover
Quantity: 1
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Book Description Condition: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 3.09. Seller Inventory # bk0070891303xvz189zvxacp
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Published by
McGraw-Hill Education - Europe
(2014)
ISBN 10: 0070891303
ISBN 13: 9780070891302
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Hardcover
Quantity: 1
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Book Description Condition: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear. 3.09. Seller Inventory # 0070891303-2-2
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