Sales Management: Concepts, Practices and Cases - Softcover

9780071005043: Sales Management: Concepts, Practices and Cases
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The authors emphasise the dynamic nature of sales management and its need to function in a constantly changing environment. Topics covered include, the personal selling function, planning the sales effort, and directing the sales force. Second revised edition.

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  • PublisherMcGraw
  • Publication date1987
  • ISBN 10 0071005048
  • ISBN 13 9780071005043
  • BindingPaperback
  • Number of pages596
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Other Popular Editions of the Same Title

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ISBN 10: 0071005048 ISBN 13: 9780071005043
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