Cravens Strat Marketing Mgmt Cases

ISBN 13: 9780071161756

Strat Marketing Mgmt Cases

9780071161756: Strat Marketing Mgmt Cases

"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.

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