Cravens Strategic Marketing Management ISBN 13: 9780071161756

Strategic Marketing Management - Softcover

Cravens

9780071161756: Strategic Marketing Management
Softcover
ISBN 10: 0071161759 ISBN 13: 9780071161756
Publisher: McGraw-Hill Education - Europe, 2000
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"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.

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