Services Marketing (3rd Edition) - Softcover
"Services Marketing, 3rd Edition", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, the structure of the text offers part openers that sequentially build the model gap by gap. Each part of this book includes multiple chapters with strategies for understanding and closing the critical gaps. Customer behavior, expectations, and perceptions are discussed early in the text to form the basis for understanding services marketing strategy, and the managerial content, in the rest of the text, is framed by the GAPS model. Additionally, the authors continue to refine conceptual frameworks for developing effective services marketing strategy and have incorporated more coverage of the use of technology and business-to-business applications in this edition.
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About the Author:
Valerie Zeithaml (Chapel Hill, NC) is a consultant with Strategy Management Implementation. Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.
"About this title" may belong to another edition of this title.
- PublisherMcgraw Hill Higher Education
- Publication date2002
- ISBN 10 0071199144
- ISBN 13 9780071199148
- BindingPaperback
- Edition number3
- Number of pages624
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Services Marketing
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Services Marketing
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Book Description Softcover. Condition: Bon. Traces de pliures sur la couverture. Légères traces d'usure sur la couverture. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Traces of creases on the cover. Slight signs of wear on the cover. Edition 2003. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-881-607
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Services Marketing
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ISBN 10: 0071199144
ISBN 13: 9780071199148
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780071199148
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Services Marketing : Integrating Customer Focus Across the Firm
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ISBN 10: 0071199144
ISBN 13: 9780071199148
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Book Description Condition: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 42730610-75
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Services Marketing
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071199148. Seller Inventory # 9407043
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Services Marketing: Integrating Customer Focus Across the Firm
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071199148. Seller Inventory # 9611037
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Services Marketing: Integrating Customer Focus Across the Firm
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(2003)
ISBN 10: 0071199144
ISBN 13: 9780071199148
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071199148. Seller Inventory # 9017715
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Services Marketing: Integrating Customer Focus Across the Firm
Published by
McGraw-Hill
(2003)
ISBN 10: 0071199144
ISBN 13: 9780071199148
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780071199148. Seller Inventory # 8657944
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