Consumers - Softcover
"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
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- PublisherMcGraw Hill Higher Education
- Publication date2003
- ISBN 10 0071247092
- ISBN 13 9780071247092
- BindingPaperback
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Consumers
Published by
The McGraw-Hill Company
(2003)
ISBN 10: 0071247092
ISBN 13: 9780071247092
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Softcover
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