Consumer Behavior - Softcover
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.
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About the Author:
J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.
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- PublisherMcgraw Hill Higher Education
- Publication date2007
- ISBN 10 007125935X
- ISBN 13 9780071259354
- BindingPaperback
- Number of pages576
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CONSUMER BEHAVIOR 8ED (IE) (PB 2008)
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Consumer Behavior and Marketing Strategy
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Consumer Behavior And Marketing Strategy 8Ed (Ie) (Pb 2008)
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ISBN 10: 007125935X
ISBN 13: 9780071259354
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Book Description Condition: New. Ship within 24hrs. Satisfaction 100% guaranteed. I Ships from multiple Locations I "Special Note" We do not Provide Service On APO & PO BOX Box addresses. Delivery with In 7-14 working Day Only. This Books ship from the United Kingdom & USA other locations in India depending on your location and availability. Seller Inventory # CBs 9780071259354
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Consumer Behavior 8Ed (Ie) (Pb 2008)
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ISBN 13: 9780071259354
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Book Description Condition: New. Ship within 24hrs. Satisfaction 100% guaranteed. I Ships from multiple Locations I "Special Note" We do not Provide Service On APO & PO BOX Box addresses. Delivery with In 7-14 working Day Only. This Books ship from the United Kingdom & USA other locations in India depending on your location and availability. Seller Inventory # cbsnew 9780387207087
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Consumer Behavior
Published by
Mcgraw Hill Higher Education
(2007)
ISBN 10: 007125935X
ISBN 13: 9780071259354
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Consumer Behavior And Marketing Strategy 8Ed (Ie) (Pb 2008)
Published by
Mcgrawhill Sp
(2007)
ISBN 10: 007125935X
ISBN 13: 9780071259354
New
Softcover
Quantity: 20
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Book Description Condition: New. Ship within 24hrs. Satisfaction 100% guaranteed. I Ships from multiple Locations I "Special Note" We do not Provide Service On APO & PO BOX Box addresses. Delivery with In 7-14 working Day Only. This Books ship from the United Kingdom & USA other locations in India depending on your location and availability. Seller Inventory # Stcdkl98257923
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