Entrepreneurship - Softcover
"Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
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About the Author:
Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.
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- PublisherMcgraw Hill Higher Education
- Publication date2007
- ISBN 10 007125952X
- ISBN 13 9780071259521
- BindingPaperback
- Number of pages640
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ENTREPRENEURSHIP 7ED (IE) (PB 2008)
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Entrepreneurship 7Ed (Ie) (Pb 2008)
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MCGRAWHILL SP
(2007)
ISBN 10: 007125952X
ISBN 13: 9780071259521
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Softcover
Quantity: > 20
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Book Description Condition: New. Ship within 24hrs. Satisfaction 100% guaranteed. I Ships from multiple Locations I "Special Note" We do not Provide Service On APO & PO BOX Box addresses. Delivery with In 7-14 working Day Only. This Books ship from the United Kingdom & USA other locations in India depending on your location and availability. Seller Inventory # CBSS 9780387207773
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