Selling: Building Partnerships - Softcover
"Selling: Building Partnerships, 8/e" remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible - to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.
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About the Author:
Stephen B. Castleberry, University of Minnesota, Duluth John (Jeff) F. Tanner, Jr., Baylor University
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- PublisherMcgraw Hill Higher Education
- Publication date2010
- ISBN 10 0071314253
- ISBN 13 9780071314251
- BindingPaperback
- Number of pages576
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Selling: Building Partnerships
Published by
Mcgraw Hill Higher Education
(2010)
ISBN 10: 0071314253
ISBN 13: 9780071314251
New
Paperback
Quantity: 1
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Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0071314253
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US$ 99.79
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Selling: Building Partnerships
Published by
McGraw-Hill Education
(2010)
ISBN 10: 0071314253
ISBN 13: 9780071314251
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: new. Seller Inventory # FrontCover0071314253
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