Winning Corporate Reputation Strategies: Lessons from Asia Pacific - Softcover
OVERVIEW
As Asian businesses become more financially material to global revenue streams, business leaders in the region are under increasing pressure to deliver consistent, outstanding performance. Failure to successfully navigate the often opaque policy, regulatory, and political complexities in the region may slow down or even derail corporate growth plans. From this vantage point, an understanding of the local business environment is not only a competitive advantage, but critical to corporate sustainability.
Winning Corporate Reputation Strategies: Lessons from Asia Pacific is the first book to examine and highlight effective Corporate Public Affairs strategies that have played a key role in addressing business issues in this dynamic and fast changing region.
Comprising seven succinct case studies as well as two essays that shed light on the unique Corporate Public Affairs landscape in the continent s two most important economies, China and India, respectively this thought provoking compendium features contributions by senior practitioners and academics living and working in Asia Pacific. Drawing upon their years of expertise and in depth knowledge and understanding of the region, they offer diverse perspectives and practical insights into the challenges facing global corporations, winning strategies for tackling them, and the role that Corporate Public Affairs teams play in the business of reputation management.
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About the Author:
Mark Chong is Associate Professor of Corporate Communication Practice at Singapore Management University (SMU), where he teaches in the undergraduate and Executive Master in Communication Management programs. He is also a member of the SMU Case Writing Editorial Board. Prior to academia, Mark worked as a corporate and marketing communication professional in Asia. Mark received his PhD from Cornell University. This is his third book.
Jin Montesano is Vice President, Corporate & Government Affairs Asia Pacific at Kraft Foods. She is a public affairs practitioner with over 16 years of experience in advocacy, communications, and government relations, having worked across government, NPO, and the corporate sector. A public affairs specialist, she began her corporate career with Ogilvy & Mather Public Relations after moving to Asia in 1999. Jin has a Master of Public Affairs from Princeton University s Woodrow Wilson School of Public and International Affairs.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education (Asia)
- Publication date2011
- ISBN 10 0071327037
- ISBN 13 9780071327039
- BindingPaperback
- Edition number1
- Number of pages200
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