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Know the true value of every stock before you invest! "The book outlines the fundamentals of making an investment decision in a stock based on a reasoned evaluation of that stock's worth. The writing is direct, logical, and remarkably interesting..."--William R. McLucas, Partner, Wilmer, Cutler & Pickering Former Director, Division of Enforcement, U.S. Securities & Exchange Commission.
"The authors have taken one of today's rarest commodities--good common sense--and applied it to one of today's most vexing challenges--valuing a stock. This book is a valuable tool for anyone participating in the stock market." --Warren A. Stephens, President & CEO, Stephens, Inc.
"Today's stock market is more complex and volatile than ever. A stock's price does not necessarily represent the intrinsic value of the company. I believe that we all need the safety net of cash flow valuation to make prudent investment decisions. Many Wall Street analysts would benefit from reading Streetsmart Guide to Valuing a Stock, and I will recommend it to all of my institutional clients." --M. Clara Tucci, Managing Director--International Equity Sales, ING Baring Furman Seltz.
"This is a terrific book for investors! In a witty, fresh style the authors explain how to value a company's stock by using an easy-to-understand, 4-step approach. They explain what numbers are required, where to get them quickly, and how to use them."--Charles C. Snow, Ph.D., International Education Program Lecturer on Strategic Management, Mellon Bank Professor of Business Administration, The Pennsylvania State University.
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