Project Management in New Product Development - Hardcover

Barkley, Bruce T.

Hardcover

ISBN 10: 0071496726 ISBN 13: 9780071496728

Publisher: McGraw Hill, 2007

Synopsis

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.

Turn Innovative Ideas into Products and Services―and Manage and Control Them Using Project Management Tools

The first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques.

Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. Project Management in New Product Development features:

• The first integrated treatment of project management and new product development designed for modern, globallyoriented firms
• Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace
• 150 informative tables, figures, and graphics

About this title

From the Publisher:

Bruce Barkley is more than 30 years' experience in project management in both industry and government. One of his recent assignments include working with Coca Cola's new product development process.

About this edition

• Publisher: McGraw Hill
• Publication date: 2007
• ISBN 10: 0071496726
• ISBN 13: 9780071496728
• Binding: Hardcover
• Edition number: 1
• Number of pages: 397