How to Plan and Execute Strategy (Mighty Manager) - Softcover

Stettinius, Wallace; Wood, D. Robley; Doyle, Jacqueline L.; Colley, John L.

Softcover

ISBN 10: 0071824545 ISBN 13: 9780071824545

Publisher: McGraw Hill, 2013

Synopsis

Strengthen your competitive advantage with a flawless corporate strategy

How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:

Define your businesses

Know your market

Understand your opportunities and threats

Set feasible goals and objectives

Create the strategies to achieve your objectives

Identify and set priorities

Write your business plan

Get the right people

Communicate the strategy and obtain commitment

Integrate across functions

Execute with discipline

Monitor results, evaluate, and react

Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.

About this title

From the Back Cover:

(Wallace Stettinius, D. Robley Wood, Jr., Jacqueline L. Doyle, and John L. Colley, Jr./How to Plan and Execute Strategy/0-07-148437-X/)

(Back Cover Copy)

Strengthen your competitive advantage with a flawless corporate strategy

How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:

Define your businesses

Know your market

Understand your opportunities and threats

Set feasible goals and objectives

Create the strategies to achieve your objectives

Identify and set priorities

Write your business plan

Get the right people

Communicate the strategy and obtain commitment

Integrate across functions

Execute with discipline

Monitor results, evaluate, and react

Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.

(Flap Copy)

How to Plan and Execute Strategy outlines a field-proven framework for developing and implementing a sound corporate strategy while ensuring buy-in and implementation by every worker, at every level. Filled with action-oriented tips, this practical guide shows you how to master this intricate process, which consists of breaking down problems into manageable components; making and executing decisions; observing, analyzing, and learning from the results; and adapting to meet new challenges. You'll discover:

How to harness the power of strategic learning, thinking, planning, and action-the four key steps in the strategic management process

Methods for assessing your company's readiness for planning and executing a strategy

Tips for understanding your business model, the market you serve, and your competition

Hints for finding people with the right talent, character, and potential to successfully implement your strategy

Guidelines for preparing an effective business plan and annual plan

How to take an active role in managing change and institutionalize learning

The process for planning and executing strategy is a never-ending cycle; constantly changing environments, customers, and competitors require you to continuously formulate and update your strategy. How to Plan and Execute Strategy gives you the tools to make your corporate strategy effective, profitable, and sustainable.

Wallace Stettinius, D. Robley Wood, Jr., Jacqueline L. Doyle, and John L. Colley, Jr. are graduate business professors with diversified management experience. They have authored and coauthored a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.

About the Author:

Wallace Stettinius, D. Robley Wood, Jr., Jacqueline L. Doyle, and John L. Colley, Jr. are graduate business professors with diversified management experience. They have authored and coauthored a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.

About this edition

• Publisher: McGraw Hill
• Publication date: 2013
• ISBN 10: 0071824545
• ISBN 13: 9780071824545
• Binding: Paperback
• Edition number: 1
• Number of pages: 128