The eProcess Edge: Creating Customer Value & Business in the Internet Era - Hardcover

Keen, Peter; Mark McDonald

Hardcover

ISBN 10: 0072126264 ISBN 13: 9780072126266

Publisher: Computing McGraw-Hill, 2000

Synopsis

Focusing on teaching IT leaders how to implement hyper-efficient business processes in the e-commerce market, this practical handbook offers helpful advice on how to to develop efficient systems, enhance automation, reduce costs, and create ways to enhance one's competiveness in the e-commerce market. Original. (Beginner)

About this title

From the Publisher:

eCommerce has changed business as we know it. No hype, its reality. New companies, new competition, new customers--all challenge existing business rules. The emerging new economy, however, has fundamentals about customers, relationships, service, and brand. Customers matter in eCommerce and gaining their trust and repeat business building relationships are critical for success. How does a company create an eCommerce business based on relationships? What must it do to achieve the right balance between vertical operation and virtual integration? What should be on the executive agenda for eCommerce? The answers can be found inside The eProcess Edge, from thought leaders Peter Keen and Mark McDonald.

Keen and McDonald have identified the approaches and steps necessary to create wealth through raising efficiency and combating commoditization found on the Web. Its not about just knowing what to do; its about knowing how to implement processes, and turning innovation into execution. This book is a practical roadmap that shows managers and technology decision-makers exactly how to improve their processes and capabilities, gain the competitive advantage through relationships, and help their companies build wealth. Revealing the advantages of eProcess, the authors show how to combine new technology with business processes to generate faster revenue growth and greater profits through relationships and repeat business.

From the Back Cover:

It's time to stop talking about the Internet economy and start managing it!

eCommerce has changed business as we know it. No hype, it's reality. New companies, new competition, new customers...all challenge existing business rules. The emerging new economy, however, has fundamentals about customers, relationships, service, and brand. Customers matter in eCommerce and gaining their trust and repeat business building relationships are critical for success. How does a company create an eCommerce business based on relationships? What must it do to achieve the right balance between vertical operation and virtual integration? What should be on the executive agenda for eCommerce? The answers can be found inside The eProcess Edge, from thought leaders Peter Keen and Mark McDonald.

Keen and McDonald have identified the approaches and steps necessary to create wealth through raising efficiency and combating commoditization found on the Web. It's not about just knowing what to do; it's about knowing how to implement processes, and turning innovation into execution. This book is a practical roadmap that shows managers and technology decision-makers exactly how to improve their processes and capabilities, gain the competitive advantage through relationships, and help their companies build wealth. Revealing the advantages of eProcess, the authors show how to combine new technology with business processes to generate faster revenue growth and greater profits through relationships and repeat business.

About this edition

• Publisher: Computing McGraw-Hill
• Publication date: 2000
• ISBN 10: 0072126264
• ISBN 13: 9780072126266
• Binding: Hardcover
• Edition number: 1
• Number of pages: 300