Strategic Management - Hardcover
This book discusses the structure of the strategic process and examines and explains how to assess the position and assets of a company and that of its competitors. The book then considers how to analyze the strategic resources of a company with respect to several aspects of its structure, such as its marketing, its people and its finance. It then considers the questions that need to be asked when developing a corporate strategy and the best methods for managing any changes that may be required.
"synopsis" may belong to another edition of this title.
- PublisherMcGraw-Hill College
- Publication date1999
- ISBN 10 0072285486
- ISBN 13 9780072285482
- BindingHardcover
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