Fundamentals of Selling: Customers for Life (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Hardcover
Fundamentals of Selling is Irwin/McGraw-Hill's number one selling "Selling" text. Its approach is classic and practical. Charles Futrell draws widely from his own experience as a sales professional rather than from a staid theoretical perspective. Futrell continues to develop contemporary themes, such as relationship selling and technology around his classic approach. New to this edition:
WWW exercises and Internet coverage, New ACT! Software appendix which discusses the use of this professional selling software and demonstrates how technology is used by a sales person, and PowerPoint!
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- PublisherRichard d Irwin
- Publication date1998
- ISBN 10 0072289961
- ISBN 13 9780072289961
- BindingHardcover
- Edition number6
- Number of pages584
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Fundamentals of Selling: Customers for Life
Published by
Richard d Irwin
(1998)
ISBN 10: 0072289961
ISBN 13: 9780072289961
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Hardcover
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Fundamentals of Selling: Customers for Life
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Fundamentals of Selling: Customers for Life
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Richard d Irwin
(1998)
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ISBN 13: 9780072289961
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Hardcover
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Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-273390
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