BASIC MARKETING: A GLOBAL-MANAGERIAL APPROACH (COLECCION TAMESIS: SERIE C, FUENTES PARA LA HISTORIA - Hardcover

9780072409475: BASIC MARKETING: A GLOBAL-MANAGERIAL APPROACH (COLECCION TAMESIS: SERIE C, FUENTES PARA LA HISTORIA
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This textbook provides the basics about marketing in the 21st century. It is perfect for a college marketing course, which is what it was previously used for.

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About the Author:
Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.

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  • PublisherMCGRAW-HILL EDUCATION
  • Publication date2002
  • ISBN 10 0072409479
  • ISBN 13 9780072409475
  • BindingHardcover
  • Number of pages28
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