Consumers - Hardcover
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
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- PublisherMcGraw-Hill/Irwin
- Publication date2003
- ISBN 10 0072537140
- ISBN 13 9780072537147
- BindingHardcover
- Edition number2
- Number of pages896
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ISBN 10: 0072537140
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