Business Strategy Game Player's Package V7.20 (Manual, Download Code Sticker & CD) - Softcover

Thompson, Arthur A., Jr.; Thompson, Arthur; Stappenbeck, Gregory

Softcover

ISBN 10: 0072820098 ISBN 13: 9780072820096

Publisher: McGraw-Hill College, 2002

Synopsis

The Business Strategy Game is the #1 selling computer simulation in the strategic management market. It is the single best exercise available for helping students understand how the functional pieces of a business fit together and for providing students with a capstone experience in decision-making. The exercise of running a simulated company in a competitive market setting helps students develop better decision-making judgment and improves their skills in evaluating market and competitive conditions and responding to changes that are occurring. The BSG helps students learn from working with the numbers, exploring options, and trying to unite production, marketing, finance, and human resource decisions into a coherent strategy.

About this title

About the Author:

Greg Stappenbeck has worked with Art Thompson on Strat-Analyst, Strat-Tutor, and the Business Strategy Game. In addition to his studies in management and experience in programming, Greg has worked for a variety of companies as a consultant.

About this edition

• Publisher: McGraw-Hill College
• Publication date: 2002
• ISBN 10: 0072820098
• ISBN 13: 9780072820096
• Binding: Paperback