New Products Management - Hardcover
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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About the Author:
Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University
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- PublisherMcGraw-Hill/Irwin
- Publication date2005
- ISBN 10 0072961449
- ISBN 13 9780072961447
- BindingHardcover
- Number of pages560
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