Marketing- W/CD - Hardcover
Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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- PublisherMcGraw Hill
- Publication date2006
- ISBN 10 0073206482
- ISBN 13 9780073206486
- BindingHardcover
- Number of pages784
- Rating
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