The Charisma Effect: How to Captivate an Audience and Deliver a Winning Message - Softcover

Guilfoyle, Desmond

Softcover

ISBN 10: 007471144X ISBN 13: 9780074711446

Publisher: McGraw-Hill, 2003

Synopsis

Bob Hawke did it, Winston Churchill did it to the limit, Maggie Tabberer does it, Michael Jordan does it and manages it with supreme elegance, Tiger Woods is now acquiring it, and it comes out of Oprah Winfrey's pores. Jana Wendt still does it, Ray Martin could do it if he expresses a tad more emotion, and Richard Branson does it on a good day///'It' is known as charisma and the effect can be profound.

In The Charisma Effect, Des Guilfoyle guides the reader through techniques and models that have been shown to be key ingredients in winning the hearts and minds of individuals and groups.

These techniques can change the way people respond to speakers, dramatically improve the retention of information and are applicable across a broad range of communication contexts-from one-to-one, to mass audiences.

In easy-to-understand language (and drawing on the reader's own imagination and experiences), The Charisma Effect demystifies the concepts of form, content structure, modes of delivery and self-design and presents them as a set of learnable behaviours.

About this title

About the Author:

Desmond Guilfoyle has over twenty-eight years experience as a current affairs presenter for the ABC, NZBC and the BBC. He was a front-line presenter of popular morning current affairs programs on ABC radio for more than a decade and is currently the ABC's National Training and Development Advisor, Radio.

He has lectured in mass communications and media skills in Vietnam, Singapore, South Africa, the US, NZ and across Australia. He has a background in social psychology, adult education, electronic journalism and neuro-linguistics and has spent more than two decades researching and modelling excellence in human performance.

About this edition

• Publisher: McGraw-Hill
• Publication date: 2003
• ISBN 10: 007471144X
• ISBN 13: 9780074711446
• Binding: Paperback
• Number of pages: 320