The Strategic Partnering Handbook: The Practitioners' Guide to Partnerships and Alliances - Hardcover

Lendrum, Tony

Hardcover

ISBN 10: 0074713264 ISBN 13: 9780074713266

Publisher: McGraw-Hill, 2003

Synopsis

With the global economy now a reality, the objectives of becoming internationally competitive and world class are imperatives for all successful businesses. Critical to this success - and to the development of sustainable and competitive advantage - will be the quality of relationships developed between customers and suppliers both internal and external to the organisation. Organisations worldwide use The Strategic Partnering Handbook as a guide for creating successful partnerships and alliances, and to improve their customer and supplier relationships generally.
Building on the principles detailed in previous editions and in keeping with an ever-changing business climate, this fourth edition presents fully revised case examples (including a brand new major case study), updated strategies and additional concepts.
This book is of great value to all partnering and alliance practitioners and an excellent toolkit for building robust and sustainable business alliances.

About this title

About the Author:

Tony Lendrum is CEO and Head Coach at Strategic Partnering Pty Ltd., a management consulting firm he formed in September 1994 to focus on the development of strategic partnering and alliance relationships.

About this edition

• Publisher: McGraw-Hill
• Publication date: 2003
• ISBN 10: 0074713264
• ISBN 13: 9780074713266
• Binding: Hardcover
• Edition number: 4
• Number of pages: 420